Journal

"Sons of the South" was conceived in 2014 by two 21-year-old ski bums who just wanted some good-looking, functional kit to ski, travel, and party in. Since then, we have endeavoured to keep as much of the production process as we can in Aotearoa New Zealand.
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Easter is around the corner. The leaves are well and truly falling. And my nipples are getting pointy before each morning run. Much like jesus, the cold weather was laid to rest for 3 months and it is now returning...
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We asked a Robot promote one of our Art Prints
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We Love Art.
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Growing up in Aotearoa, birds are integrated into our culture and psyche as a country. The national bird (obviously) is a Kiwi, the most popular alternative flag is a bird with lasers coming out of its eyes, we have multiple birds on our currency and we hold an election each year for the national “Bird of the Year” which spawns memes and debates every October.
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