Sons of the South

NZ Made, Quality Merino Goods

Gear made with surf checks, snow days, hut nights and the occasional
Après-ski in mind. Our shirts will live at the top of your drawer.

Long Sleeves

Long Sleeves

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Glacial Flow Active Cap Dennis Cap Workmans Beanie Hoiho Beanie Sons Surf Cap

Irresistible Headwear

Our Caps and Merino Beanies make the perfect addition to your kit for ultimate style.

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Merino has some great benefits.

Let our adventures inspire you View all

Merino Care
Merino Care
How/Where it's made.
How/Where it's made.
How to Stay Warm
How to Stay Warm