If Cody Maverick had a Kiwi cousin, it’d be a Hoiho. They're built for wild coastlines, bitter Southerlies andthe kind of cold that makes most turn back—but not you. The Hoiho Beanie is dedicated to those who embrace the elements, the ones who paddle out when the wind howls, and who know the weather makes it memorable.
Crafted from 100% New Zealand Merino wool our beanies are the perfect balance of softness, breathability, and durability. Whether you're hiking, hitting the slopes, or just braving a chilly morning, this beanie is designed for all-day comfort, it’s lightweight, itch-free, and built to handle any adventure. Plus, Merino’s natural odor resistance means you can wear it day after day.
Grab your Sons of the South Merino Beanie and stay warm wherever the road takes you!
100% Merino wool
Available in 6 colours
Designed and made in New Zealand
Hoiho Variation: $2 from the Hoiho Beanie goes towards helping out the Yellow eyed Penguin Trust and keeping our Hoiho around for generations to come!
NZ Shipping - $7 on orders under $60 in value, free for orders over $60.
We ship internationally. Check the shipping page for more info.